The Differences Between Franchising and Licensing a Business By Adam J. Siegelheim on January 27, 2014 Email this postTweet this postLike this postShare this post on LinkedIn In this podcast, Adam Siegelheim, Shareholder in Stark & Stark’s Franchise Group, discusses the differences between franchising and licensing a business, and which option may be best for you. You can listen to the full podcast online below. https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/131693357&color=ff5500&auto_play=false&show_artwork=true