Now, more than ever, legal marketing departments have the ability to move the needle and make a difference with their law firms. From the combination of tools available to the fact that it’s an industry thirsty for innovation, now is as good as time as any to be a legal marketer. Seth Apple, Business Development Manager at Davis Polk & Wardwell, joins me to explain why.

Photo of Colin O'Keefe Colin O'Keefe

As Publisher at LexBlog, Colin leads the Publishing team and guides LexBlog clients and community members on blogging digital publishing strategy. A professionally-trained journalist, he’s applied the trade by helping keep LexBlog at the forefront of blogging and digital media trends for more…

As Publisher at LexBlog, Colin leads the Publishing team and guides LexBlog clients and community members on blogging digital publishing strategy. A professionally-trained journalist, he’s applied the trade by helping keep LexBlog at the forefront of blogging and digital media trends for more than a decade—split up by a four-year stint helping lead the Seattle Mariners’ digital marketing efforts. He’s a fan of those M’s, the Green Bay Packers, Seattle craft beer, pinball, jogging and ebikes.

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