Successful advertising and marketing are essential to the continued growth and success of the craft brewing movement. Brewers’ freedom to advertise in the United States is a privilege that brewers in other nations, and some industries in our own country, do not share. This article by Art DeCelle, originally published in The New Brewer, discusses the best means of protecting commercial free speech in the brewing industry, including complying with the Brewers Association Marketing and Advertising Code.
Read the full article here.