On the heels of Skate’s inaugural issue of Skate’s E-Commerce and Media Report published this past September, this week Skate’s has released its E-Commerce and Media Report for Winter 2014. I have yet to fully digest it myself and look forward to doing so over the upcoming holidays.
From a brief review of Skate’s website under “Art Market Reports”, the Winter issue promises coverage of a wide spectrum of e-commerce and digital media appropriate topics ranging from “The World’s Top 5 Listing Models by Digital Audience”, “Art Industry Growth Leaders” (Quarterly Audience Growth), “Online Art Trading”, and “Art Media”, to “Top Artists Online” and “The World’s Seven Biggest Living Artists by Digital Audience as of October 31, 2014”.
As noted in an excerpt from the Executive Summary of the Winter issue, “digital audience growth in the last three months has been driven mostly by e-commerce, online auctions and art auction listing platforms, demonstrating a surge of interest in online art trading.” The excerpt continues that this digital trading art audience growth is of a global nature as it is “spread across English, French, German, and Swedish language websites[.]”
Interestingly, it was shown by Skate’s research on the digital audience of the world’s most valuable artists that “all big brands have no digital strategy to speak of; Jeff Koons is the highest rated among peers.”
To access Skate’s E-Commerce and Media Report for Winter 2014, click here (if not already registered as a Skate’s member, you can do so for free in order to access the report).
Skate’s is widely recognized as the global leader in art business intelligence since 2004.