The high cost of higher education has become the public policy issue of the middle class, meaning it has become the public policy issue for all of America. In the inevitable finger-pointing about the cause for the hyperinflation of tuition, people prefer a villain (the proliferation of “the administrator” on campuses) to structural causes (the withdrawal of state subsidies) or market trends (competition to provide amenities and boost rankings). 
 
Nobody is about to defend the cost of a degree. But changing the description of the faceless bureaucrat that allegedly has crowded campuses by explaining they are student services professionals makes all the difference.
 
It is true that there are many more people at any type of school who are not teachers than there were a generation ago. The “consumers,” as they prefer to be called, of higher education demand no less. The “administrators” who have become common include those who specialize in, for example, counseling, support for affinity groups, career placement, and financial aid. A generation ago, an individual whose parents did not finish high school would have found she had to make her own way; now, she can turn to people devoted to her success.
 
The importance of information technology also has changed the cost structure. In addition to people who set up A/V for classrooms and troubleshoot, there is a cadre of technicians maintaining the website, servers, and enterprise software that keep everything functioning. Without them, nothing could be done in an ordinary day.
 
Even as we bemoan the bill, we increase the complexity of higher education. Regulatory compliance is a growth industry in all sectors, and there is no exception for colleges and universities. 
 
Sexual assault is a good example. The past year has seen an outcry against the severity of this problem. Everyone agrees schools should take it more seriously. If we want to address the problem, we have to assign someone to do so. That means either asking someone who is doing some other function, most likely an individual helping students in another manner, to stop doing part of her current job and start doing more on Title IX, or hiring someone new to take on the responsibilities — not to mention training them and trying to be as pro-active as possible. 
 
The very insistence on transparency in higher education comes at a cost too. Transparency is not free. Law schools are about to face audits of their employment statistics. Other than the much maligned “administrators,” however, nobody has paid attention to the extraordinary effort needed to compile information on graduates and where they have ended up. Enormous amounts of time, which could have been used to introduce job-seekers with prospective employers, instead must be expended tracking down people and verifying their salaries.
 
There are choices we can make. An imaginary school without “administrators” would be a school without student services, information technology, or the ability to follow the myriad laws imposed on higher education. 
 
Very few institutions, much less their “customers,” are trying to offer the no-frills version of higher education. Our expectations continue to rise, but our willingness to pay has begun to fall.
 
This blog originally appeared at Huffington Post.