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German Condom Manufacturer Runs Into Legal Trouble Over its Multiple Orgasm Packaging

By Benjamin Beck & Konstantin von Werder on November 9, 2015
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On 26 November 2015, the Regional Court of Düsseldorf (14c O 124/15) ruled that a condom manufacturer’s claim that its condoms correspond to up to three orgasms each was deceptive and could tempt people to use the condoms several times. The company, Einhorn, a Berlin-based company that produces fair trade and vegan-friendly condoms, declared on its packaging that the seven condoms contained therein were good for up to 21 orgasms (1 Tüte á 7 Stück entspricht bis zu 21 Orgasmen). Fair Squared, one of Einhorn’s competitors, was not amused and obtained an injunction from the Regional Court of Düsseldorf barring Einhorn from advertising with that slogan. Einhorn in turn asked the Regional Court to overturn the injunction it had granted on the grounds that the slogan was (supposedly) misleading.

Einhorn’s lawyers argued that the slogan was obviously satirical and not to be taken as a statement of fact. The slogan was not intended to mean that a man can get three orgasms out of each condom. Rather, it was quite likely that his (female) sexual partner climaxes twice during an appropriately passionate session, thus, a total of three orgasms. The Court, however, did not agree with the lawyers’ contention and concurred with the view of Fair Squared that the three-orgasm claim was both confusing and potentially dangerous. It might confuse consumers into thinking that the condom was reusable, which could increase the danger of contracting sexually transmitted diseases and raise the risk of unwanted pregnancies. The Regional Court emphasized that condoms were medical products and, thus, were subject to “particularly strict standards” when it comes to advice on their packaging.

Photo of Benjamin Beck Benjamin Beck

Benjamin Beck is an associate in Mayer Brown’s Düsseldorf office and a member of the Intellectual Property practice.

Publications

Post GDPR Enforcement in Germany — A Sneak Peek, in: Privacy & Data Protection Journal (PDP), 2019, No. 5, p. 16-17, with Dr. Ulrich…

Benjamin Beck is an associate in Mayer Brown’s Düsseldorf office and a member of the Intellectual Property practice.

Publications

Post GDPR Enforcement in Germany — A Sneak Peek, in: Privacy & Data Protection Journal (PDP), 2019, No. 5, p. 16-17, with Dr. Ulrich Worm

Annotation to Higher Regional Court of Berlin (Kammergericht Berlin), Germany, Judgment of 25 September 2018 — (4) 161 Ss 28/18 (35/18), in: Europäische Zeitschrift für Wirtschaftsrecht (EuZW), 2019, No. 1, p. 42-46, with Dr. Dominik König

Die Wirksamkeit von sog. „Nicht-Einsatz-Klauseln“ für den Wettbewerb der Fußball-Bundesliga, in: Zeitschrift für Sport und Recht (SpuRt), 2019, No. 1, p. 2-6, with Patrick Schulz

Bitcoin and Money, in: Leslie Thompson, Jean-Toussaint Pindi, Stephanie Amar-Flood (ed.), Anglais appliqué: Economie, Gestion, Droit, AES, 4th ed. 2018, p. 44-45

GDPR Implications for Blockchain and Distributed Ledger Technologies, in: SA Financial Regulation Journal, 19.06.2018, with Dr. Ulrich Worm

Yoga and Copyright, in: WIPO Magazine, 2017, No. 3, p. 44-45, with Konstantin von Werder

Annotation to Administrative Court of Frankfurt am Main (Verwaltungsgericht Frankfurt), Germany, Judgment of 31 October 2016 — 1 K 2903/15.F, in: Kommunikation & Recht (K&R), 2017, No. 2, p. 142-144, with Dr. Dominik König

IP scenarios in a Brexit world, in: World Intellectual Property Review (WIPR), 18.07.2016, with Dr. Ulrich Worm

Судебная практика в Германии / Court practice in Germany, in: Интеллектуальная собственность Казахстана (Intellectual property of Kazakhstan), 2016, No. 1, p. 13-16, with Ana Elisa Bruder and Konstantin von Werder

Oktoberfest for the UPC?, in: World Intellectual Property Review (WIPR), 24.03.2016, with Dr. Ulrich Worm

Die immaterialgüterrechtliche Schutzfähigkeit von „Affen-Selfies“, in: Zeitschrift für Urheber- und Medienrecht (ZUM), Vol. 60 (2016), No. 1, p. 34-38, with Dominik König

Bitcoins als Gegenstand von sekundären Leistungspflichten. Erfassung dem Grunde und der Höhe nach, in: Archiv für die civilistische Praxis (AcP), Vol. 215 (2015), No. 5, p. 655-682, with Dominik König

Annotation to CJEU, Judgment of 22 October 2015 — C‑264/14 — David Hedqvist, in: Umsatzsteuer-Rundschau (UR), 2015, No. 22, p. 864-871, with Dominik König

Court considers likelihood of confusion between word marks using same letters in different order, in: World Trademark Review Daily, 25.09.2015, with Konstantin von Werder

Do Bitcoins Fulfil the Classic Economic Functions of Money? An Analysis and its Legal Implications, published online on lichter-filmfest.de on 09.03.2015

Bitcoins als Geld im Rechtssinne, in: Neue Juristische Wochenschrift (NJW), Vol. 68 (2015), No. 9, p. 580-586

Bitcoin: Der Versuch einer vertragstypologischen Einordnung von kryptographischem Geld, in: JuristenZeitung (JZ), Vol. 70 (2015), No. 3, p. 130-138, with Dominik König

Klinische und rechtliche Aspekte einer Abstinenzkontrolle unter besonderer Berücksichtigung kontinuierlicher transdermaler Alkoholmessung, in: Blutalkohol – Alcohol, Drugs and Behavior (BA), Vol. 50 (2013), No. 4, p. 153-167

Elektronische Fußfessel – Fluch oder Segen der Kriminalpolitik?, in: Schriftenreihe der Stiftung der Hessischen Rechtsanwaltschaft, Vol. 2 (2011), p. 65-94

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Photo of Konstantin von Werder Konstantin von Werder

Konstantin von Werder is a counsel in the Intellectual Property practice of Mayer Brown´s Frankfurt office. He focuses on trademark and unfair competition law (UWG). He has extensive experience and expertise as a litigator and advises clients in legal disputes (warning letters, preliminary…

Konstantin von Werder is a counsel in the Intellectual Property practice of Mayer Brown´s Frankfurt office. He focuses on trademark and unfair competition law (UWG). He has extensive experience and expertise as a litigator and advises clients in legal disputes (warning letters, preliminary injunctions, actions on the merits). Konstantin also coordinates the infringement proceedings for his clients abroad. Furthermore, he advises national and international clients on patent, design and copyright law. Moreover, he has particular expertise and experience in drafting complex license and distribution agreements and in providing advice on research and development agreements. His clients include companies in the pharmaceuticals and automotive industry as well as in the hotel, catering and consumer goods sector.

Konstantin’s full bio.

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  • Posted in:
    Food, Drug & Agriculture
  • Blog:
    All About IP
  • Organization:
    Mayer Brown

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