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NTIA Steps into IoT Debate

By Sheila Millar & Tracy Marshall on April 21, 2016
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NTIA Steps into IoT Debate

Continuing its tradition of active involvement in digital economy questions, the Department of Commerce’s (DOC) National Telecommunications and Information Administration (NTIA) issued a request for public comment on questions posed by the growth of the Internet of Things (IoT). The explosive growth of connected products, anticipated to reach 25 billion by 2020, is one reason for the request for comment. The request for comment is intended to reflect the “four pillars” of DOC’s Digital Economy Agenda: promoting a free and open Internet worldwide; promoting trust and confidence online; ensuring Internet access for workers, families and companies; and promoting innovation in the digital economy.

NTIA seeks comment on a range of IoT questions grouped under various headings, including general, technology, infrastructure, policy and international engagement. Questions touch on technical and policy opportunities to promote (or hinder) growth, challenges (including privacy and cybersecurity, impacts on rural communities, etc.), infrastructure needs (interoperability, standards, spectrum, available network infrastructure, etc.) and international engagement. NTIA has previously sponsored several multi-stakeholder workshops, including a current initiative on facial recognition technology, and specifically solicits comment on whether a multi-stakeholder initiative would be useful. After receiving comments, NTIA will use the input to draft a “green paper” identifying key issues affecting deployment of IoT, discussing potential benefits and challenges, and outlining roles for the federal government in advancing IoT technologies in collaboration with the private sector. Comments are due by 5 p.m. ET on May 23, 2016.

Photo of Sheila Millar Sheila Millar

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has…

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.

Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.

Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law “Lawyer of the Year” 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.

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Photo of Tracy Marshall Tracy Marshall

Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.

Tracy assists clients with compliance and advocates on their behalf. She …

Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.

Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.

In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.

Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.


To learn more about Tracy’s practice areas, click here.
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  • Posted in:
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  • Blog:
    Consumer Protection Connection
  • Organization:
    Keller Heckman
  • Article: View Original Source

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