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FAA Paves the Way for More Ubiquitous Use of Drones

By Sheila Millar & Tracy Marshall on June 22, 2016
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On June 21, 2016, the Federal Aviation Administration (FAA) released its much-anticipated new Small Unmanned Aircraft System (UAS) Rule (Part 107). Simultaneously with its release, the White House issued a Fact Sheet for the new Rule. The Rule permits the operation of small UAS (an unmanned aircraft weighing less than 55 pounds) in the National Airspace System, and paves the way for the more ubiquitous use of UAS (aka drones) for commercial, public safety, scientific, and educational purposes.

The FAA has historically accommodated non-recreational small UAS use through special airworthiness certificates, exemptions, and certificates of waiver or authorization. In its latest annual Aerospace Forecast Report for Fiscal Years 2016 to 2036, the FAA noted that, as of March 16, 2016, more than 4,000 exemptions had been granted for commercial UAS operations, and the FCC had received approximately 408,000 registration applications for UAS weighing less than 55 pounds.

The new Rule will permit UAS operations for applications such as the delivery of consumer goods, inspections of cell phone towers, bridges, pipelines, electric lines, and oil rigs, crop monitoring, search and rescue missions, research and development, and aerial photography, to name a few. The Rule limits small UAS to daylight and twilight operations with appropriate collision lighting, confined areas of operation, and visual-line-of-sight operations, and imposes operational limitations and remote pilot in command certification and responsibilities. There is a waiver mechanism to accommodate new technologies and unique circumstances if a proposed operation can be conducted safely under the terms of a certificate of waiver.

While the FAA’s new Rule does not address privacy issues, this is a developing area that will remain at the forefront. Several Federal agencies have instituted UAS privacy pursuant to a Presidential Memorandum issued last year, Promoting Economic Competitiveness While Safeguarding Privacy, Civil Rights, and Civil Liberties in Domestic Use of Unmanned Aircraft Systems. In addition, the National Telecommunications and Information Administration (NTIA) convened a multi-stakeholder process to examine the privacy, transparency, and accountability issues relating to commercial and private use of UAS. NTIA recently released an updated Voluntary Best Practices for UAS Privacy, Transparency, and Accountability, which focuses on when UAS operators should provide notice and/or obtain consent from individuals whose personal data they collect, and how such data should be used, shared, and stored.

The small UAS Rule is the first of many steps in the advancement of aviation technologies to enhance operational efficiencies, public health and safety, and quality of life.

Photo of Sheila Millar Sheila Millar

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has…

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.

Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.

Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law “Lawyer of the Year” 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.

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Photo of Tracy Marshall Tracy Marshall

Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.

Tracy assists clients with compliance and advocates on their behalf. She …

Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.

Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.

In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.

Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.


To learn more about Tracy’s practice areas, click here.
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  • Posted in:
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  • Blog:
    Consumer Protection Connection
  • Organization:
    Keller Heckman
  • Article: View Original Source

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