We’re delighted to publish our Social Media Safety Guide for Companies, which highlights key considerations to keep in mind in using social media to promote your company’s products and services and to engage with customers.
Social media has been referred to as the greatest development for marketers since the printing press, but the benefits of social media are not risk free; indeed, many companies have run into serious legal problems in their rush to take advantage of social media. Although not a substitute for advice from experienced legal counsel, our Guide is intended to highlight a number of emerging best practices for reducing U.S. legal risks in connection with corporate use of social media.
