Most of us only care about ads when they’re at the Super Bowl. But when you’re reading the All About Advertising Law blog, it’s pretty easy to get invested in advertisements. 

No doubt that’s why they’ve racked up a third win at the ABA’s Blawg 100 this year. As we continue our conversations with LexBlog’s members on the Blawg 100 list, blog co-editors, Venable‘s Amy Mudge and Randy Shaheen shared some of their process and blogging prowess.

Which bloggers do you follow, who inspires you (legal or not)? 

On the legal side, I subscribe and regularly read the FTC’s Business Center Blog.  It’s always helpful to read the agency’s perspective on things plus they often try to have a bit of fun with their blog which is something we aim for as well.  I also think a life outside of law is a healthy thing and am somewhat of a weather geek so I follow several weather blogs

What has been your biggest obstacle to overcome in your blogging career? 

shaheen_randal_lr
Randy Shaheen

Amy and I started blogging before law blogs were all that common (the ABA might have done a Blawg 20 back then).  So our struggles revolved around convincing everyone that a blog was worth doing, would have any appeal to people, wouldn’t seem unprofessional, didn’t violate dozens of ethical rules and that enough content could be generated.  My impression today is that you have to ask different questions such as “is the market too saturated” or “how can I stand out in a crowd”

What’s your favorite type of post to write? 

For many of our advertising clients, creating an ad or marketing campaign that makes you smile or creates a sense of nostalgia, but still conveys something of significance is the holy grail of advertising.  Amy and I think that way about blog posts as well.

Tell us your most successful/exciting blogging story. 

Amy Mudge
Amy Mudge

I’m not sure if there is one in particular that stands out but one of the things we try to do is to inject a bit of ourselves and our personalities into the blog (while avoiding things like bragging about how awesome our kids are . . . .).  As a result, often times when we meet a reader for the first time they will say something like “I feel like I already know you.”  That’s always nice to hear and helps create an instant connection.

Why do you think you made it on the Blawg 100? What sets you apart? 

I wish we knew so we could make sure we stay on the list.  I think, though, that it is focusing on the fundamentals – posting regularly and having informative content that’s easy and hopefully enjoyable to read.