Privacy and data security generate enough headlines to confound and disorient even the most passionate followers of the issues. Luckily there’s blogs like Covington‘s Inside Privacy to help break down the barriers. 

As we continue our series of LexBlog Network members on the Blawg 100, Kurt Wimmer, author on Inside Privacy and head of the firm’s privacy group, answered a few questions about how they find their voice and made the Blawg 100 for the first time.

What discipline have you set up for yourself to help your blogging process?

Working with our team has been a labor of love because I did spend years as a journalist — on a personal level, being able to publish the Inside Privacy blog has given me a chance to be an editor again.  Because our blog covers so many different topics and countries, we’ve set up a team of writers and a few editors to review their work.  We have a strong ethic of timeliness, so as soon as an editor notices a development in the law, we send an email to our team members to find the right writer — both in terms of expertise and available time.  All of our lawyers tend to be quite busy, but we do prioritize moving quickly on drafting and reviewing blog posts so that we can post fresh content.

Which bloggers do you follow, who inspires you (legal or not)?

On the legal side, I follow Eric Goldman and Gene Volokh most closely. Both are timely, insightful, and consistently provide actionable intelligence in their writing. Eric’s blog, in particular, is simply required reading for tech lawyers.

What new audiences are you trying to reach?

We have a variety of audiences for our blog — clients, potential clients, decisionmakers, law professors, even opposing counsel in some cases.  Because the audience is so wide and varied, we take quite an objective view of developments so that our content can be useful to all of these audiences.  We also enjoy reaching out to people with real, long-term interests in privacy — our “Privacy Weekend” feature, for example, recommends longer books and articles that real enthusiasts might find compelling.

What’s your favorite type of post to write?

My favorite types of posts are analytical — particularly our posts that take a complex or long document and analyze it so that our readers can get a quick take on a challenging topic.  For example, our posts on the 200-page General Data Protection Regulation that was passed in the EU were widely read and, I think, quite valuable for our readers.  We also did a “top five” post on the main changes in the EU-US Privacy Shield that was, I think, pretty useful.

Do you have a favorite post? 

In April 2016, the European Union passed a new privacy law — the biggest development in 20 years.  We had a great umbrella post by Phil Bradley-Schmieg that kicked off a series of very useful in-depth posts on a variety of areas.  This series had great readership, and I thought it provided huge value to our readers.  In terms of my own posts, I have a lot of fun writing in our Privacy Weekend series — about fun privacy articles that our readers might not have time for during a busy work-week.  I particularly liked being able to work in a reference to my all-time favorite headlines in this piece.