As seen on: jonschultz.com
By: Jonathan Schultz
Online retailers like Amazon have completely transformed the way we go shopping. We now have access to a 24-hour selection of everything we could possibly want, and the expansion of warehouses and logistical hubs mean that our biggest retailers can ship our items to us quicker than ever. If you’ve fully embraced the online marketplace, you’re not alone. Millions of people are ditching brick-and-mortar stores for internet shopping, and big box companies are feeling it.
The good news about competition is that it breeds creativity and ingenuity. Brick-and-mortar retailers have to now come up with exciting new ways to keep their customer bases, and one of these popular methods is pop-up shops. They used to be more prevalent for seasonal sales like Halloween, now they’re trendy, effective, and easy to implement, making them the go-to marketing strategy for retailers. Here are some reasons why pop-ups are brick-and-mortar retailers compete with online shipping.