Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.
In my column this week at Above the Law, I take a closer look at this survey and suggest some reasons its conclusions may be overbroad or overstated.
Read it here: Do Legal Tech Companies Lack Coherent Market Strategies?