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ePrivacy Regulation: What to Expect (and When) or Why Does It Take Two (or Even Three) to Tango?

By Mark A. Prinsley & Oliver Yaros on June 22, 2018
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GDPR Day (i.e., May 25, 2018) has passed, bringing with it higher standards for data privacy, but there is more to be done: the European Union (“EU”) is working hard to finalize its reform of the ePrivacy Directive, an effort initiated in January 2017 when the EU Commission adopted a proposal for a Regulation on Privacy and Electronic Communication (the “ePrivacy Regulation” or the “Regulation”).

In a nutshell, the ePrivacy Regulation is lex specialis to the General Data Protection Regulation (“GDPR”). While the GDPR applies to all categories of personal data—hard copy and electronic—the ePrivacy Regulation would typically only apply to electronic communications data, a subset. The Regulation, if adopted, would cover not only traditional telecommunications operators and providers of electronic communication services but also “over-the-top” communications services.

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Photo of Mark A. Prinsley Mark A. Prinsley

Mark Prinsley is a partner and heads the technology practice in the London office, and is a member of the firm’s Cybersecurity & Data Privacy practice. He concentrates on technology transactions, in particular IT projects and outsourcing.

A substantial element of Mark’s practice…

Mark Prinsley is a partner and heads the technology practice in the London office, and is a member of the firm’s Cybersecurity & Data Privacy practice. He concentrates on technology transactions, in particular IT projects and outsourcing.

A substantial element of Mark’s practice involves data protection issues and he has worked extensively for clients in the pensions and financial services sector designing and implementing GDPR compliant systems for the collection and processing of personal data by businesses and related sub-contractors, commercial transactions involving data sharing and reaction to data breach scenarios including managing data breach notifications. Recent projects Mark has worked on involving personal data include working for an automobile manufacturer implementing a connected vehicle programme globally, a supplier of facial recognition technology on methods of marketing that technology in Europe in compliance with data protection laws and for an insurtech business licensing technology and services to enable life insurers to underwrite life cover for diabetics using AI.

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Photo of Oliver Yaros Oliver Yaros

Oliver Yaros is a partner in the Intellectual Property & IT Group as well as the Technology & IP Transactions and Cybersecurity & Data Privacy practices of the London office of Mayer Brown. He advises clients on technology and outsourcing transactions with a…

Oliver Yaros is a partner in the Intellectual Property & IT Group as well as the Technology & IP Transactions and Cybersecurity & Data Privacy practices of the London office of Mayer Brown. He advises clients on technology and outsourcing transactions with a particular focus on fintech and digital transformation projects, as well as clients operating within a broad range of sectors on data protection matters and cybersecurity incidents, intellectual property transactions and related issues.

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  • Posted in:
    Privacy and Cybersecurity
  • Blog:
    Inside Cybersecurity & Privacy Law
  • Organization:
    Mayer Brown

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