In today’s digital age, brands are increasingly utilising the platforms of celebrities, vloggers, bloggers and other social media personalities (Influencers) to reach their target audiences and boost sales. Social media platforms are now coming under scrutiny for their unregulated space. To assist influencers and brands to comply with the law, the Competition and Markets Authority (CMA), has published new guidelines to encourage greater transparency between Influencers, brands and their audiences.
To read more on to be CMA compliant, click here.