In the new third installment of BODYARMOR’s recent campaign, Diana Taurasi will star in a commercialthat is also narrated by Kobe Bryant. With the Women’s NCAA Final Four starting this Friday, we will be seeing the TV spot air today and through the whole weekend.
Taurasi in the commercial describes how she strives to continue to work to be the best in all of basketball, and uses the best sports drink there is too. Promoting BODYARMOR Lyte, Taurasi’s commercial will be perfectly aligned with the Final Four.
The campaign continues the previous installments with James Harden and Donovan Mitchell, and Mike Trout and Andrew Luck.
Diana Taurasi played four years at UCONN from 2000-04 and was a 3x NCAA Champion in college with the Huskies. Oregon, Baylor and Notre Dame will be joining UCONN in this weekend’s Final Four.