In July 2020 the Games of the XXXII Olympiad will kick off in Tokyo, Japan. But now, unlike in years past, Team USA athletes can thank their personal sponsors, and those sponsors can congratulate their athletes and run generic ads during the Olympics. That’s because on October 8, 2019, the United States Olympic Committee (USOC) overhauled its guidance on Rule 40 of the Olympic Charter (Rule 40).
