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The Revitalization of CIPA Claims in the New Age of “Smart” Speakers (Part I)

By Alicia A. Baiardo on October 11, 2019
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Welcome to a three-part series that provides an overview of the California Invasion of Privacy Act (CIPA), examines recent CIPA litigation involving smart speakers, and proposes defenses in response to an alleged violation.

CIPA in the Age of Smart Devices

The California Invasion of Privacy Act (CIPA)[1]—traditionally used by law enforcement and the plaintiffs’ bar to address illegal recording/eavesdropping on phone calls—has seen renewed interest in the age of smart speakers. Smart speakers, such as Amazon’s Alexa, Google Home and Apple’s Siri, are voice-enabled devices where the user utters a “wake word” to activate a “virtual assistant”.  A number of putative class actions have recently been filed over these “virtual assistants” and whether they illegally record individuals without their consent.  This recent spate of lawsuits highlights CIPA-compliance risks associated with these new technologies. This article provides an overview of CIPA’s history and features, addresses recently filed CIPA smart-device cases, and recommends defenses for responding to a smart device CIPA action.

Read the Complete Article Here

Photo of Alicia A. Baiardo Alicia A. Baiardo

Ali, a partner in the San Francisco office of McGuireWoods, is a commanding commercial litigator trusted by three of the largest U.S. banks and numerous Fortune Global 500 companies to defend high-stakes, multimillion-dollar class actions and other complex litigation. Her practice spans nationwide…

Ali, a partner in the San Francisco office of McGuireWoods, is a commanding commercial litigator trusted by three of the largest U.S. banks and numerous Fortune Global 500 companies to defend high-stakes, multimillion-dollar class actions and other complex litigation. Her practice spans nationwide consumer class actions involving millions of class members, California-wide cases alleging unfair competition, fraud, violation of various consumer protection statutes, complex Ponzi-scheme matters brought against financial institutions, and the rapidly evolving landscape of mass arbitrations. She has a strong track record of successfully representing clients through trial, including defending major national banks in multidistrict class action litigation and individual class actions, skillfully navigating the regulatory implications that often accompany such matters.

Read more about Alicia A. BaiardoEmail
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  • Posted in:
    Privacy and Cybersecurity
  • Blog:
    Class Action Countermeasures
  • Organization:
    McGuireWoods LLP

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