Customer reviews can be used to promote or protect a brand. Reviews are relied upon by consumers when making any purchase. On March 26, Alexandra Megaris and Deborah Bessner hosted a webinar on “Customer Reviews: The Dos and Donts.” The webinar focused on a number of pressing topics surrounding customer reviews, including endorsements and testimonials, FTC and NAD enforcement and the Consumer Review Fairness Act. Best practices to comply with the Endorsements and Testimonials Rules and the Consumer Review Fairness Act were also presented. View the webinar here.
