Leverage Marketing Advisors (LMA), a consultancy formed by a group of leaders in the marketing world, announced its launch on June 3rd.
LMA began forming during the onset of the COVID-19 pandemic in an effort to modernize decision-making and keep up with today’s ever-changing business landscape. The newly founded consultancy plans to aid sports brands, properties, teams, and leagues with their past, present, and future business endeavors during these challenging times and beyond.
LMA’s leadership team highlights many former executives from some notable brands in the sports realm. Among them are, Mark Ingall – Director of Global Branding at Citi; Steve Fund – CMO for Intel and previously VP of Global Marketing at Staples; and, Tim McGhee – Head of Global Sponsorships for AT&T and Head of IMG Consulting for North America.
LMA’s co-founder, Ben Sturner, is the current CEO and founder of Leverage Agency, a full-service sports, entertainment, and media marketing agency, and now LMA’s sister company. Sturner, who has facilitated many high-profile sponsorships in sports (including with the MLB), said, “This period of time has forced us all to reimagine how we serve our clients and our companies in this new business and marketing environment.”
Surely, in the wake of the COVID-19 pandemic and the effect it has had on sports, endorsement, sponsorship, and naming rights deals are bound to look different in the future. A major focus for LMA will be the impact on sports properties like stadiums, potentially without fans in attendance.
LMA hopes to provide its clients with a new perspective and a way to adapt to changing times in the world of sports.