Legacy Sports Management Rebrands As Anderson Sports and Brand Management

By Josh Goldberg on October 9, 2020

Sydney Anderson, the founder and owner of Anderson Sports and Brand Management has been in the athlete marketing business for almost a year now. A former track & field athlete at Indiana University, Anderson has used her experience as a collegiate athlete to connect with clients throughout the industry.

She previously launched Legacy Sports Management a year ago with the intention of only focusing on sports clients. During the past few months of COVID-19, Anderson has had the time to reevaluate her business model and even got more clients outside of the sports industry. This led Anderson to rebrand her company to not only focus on sports, but also entertainers and other businesses as well.

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THE REBRAND Anderson Sports and Brand Management (ASBM), formally known as Legacy Sports Management, is an agency that handles the personal and professional needs of athletes, entertainers, and businesses nationwide. At ASBM, we understand how important it is to build a sustainable brand and help our clients navigate their careers. We strive to provide our clients with the necessary tools to maximize their position in their respective fields and in the public eye. The ASBM team strives to not only enhance our client’s careers, but to build sustainable brands that continue to have a lasting impact. Our goal is to maintain strong, long-lasting relationships with each client to ensure their needs remain met. Our services include: Marketing, public/media relations, business development, social media strategy, execution, and management, event management, crisis management, community relations, endorsements, branding, concierge services, and foundation development. Thank you for your continued support. We look forward to working with you!!

A post shared by AS x BM (@asbmagency) on Oct 7, 2020 at 9:20am PDT

During the past few months, Anderson has worked with small-business owners such as barbershops and start-up companies and assisted with branding, personal relations, and marketing.

While COVID-19 has changed the landscape of the sports marketing industry with almost all events going virtual, Anderson has learned to adjust.

“We were challenged to get really creative. It was definitely harder to get opportunities [at the beginning of COVID-19], but things have started to pick back up,” Anderson said.

Anderson’s clients also include Cleveland Browns defensive tackle Larry Ogunjobi and Washington Mystics’ Alaina Coates. With mostly all events going virtual, Anderson has worked on helping her clients do virtual events and interviews. Anderson has also been doing some interviews and podcasts herself to raise brand awareness.

She has also helped setup track & field camps in December with USA T&F athlete Michael Cherry.

“I definitely had a lot of down time and it’s been difficult since COVID shut everything down. I spent most of my time during the quarantine working on my rebrand and worked on helping my clients do virtual events,” Anderson said. “My goal is to really help athletes, business owners, and entertainers to build sustainable brand and help build their legacy for the future. We’re here to really help. I dedicate a lot of my time to increase my clients brand awareness.”

You can follow Anderson Sports and Brand Management on Instagram @asbmagency