Days after signing one of the best NFL Draft prospects, Creative Arts Agency (CAA) has pulled off an even bigger signing coup — Tyler “Ninja” Blevins, the popular video game player. The Hollywood Reporter first reported the news of Blevins signing with CAA.
Blevins, 29, announced in September that he was returning to Twitch, a streaming platform owned by Amazon, on a multi-year deal. That exclusive deal ultimately came to fruition due to the fact that Mixer, a streaming platform owned by Microsoft that sought to compete with Twitch, was shut down in June. While the terms of his deal with Twitch were not released, it was reported by many that Bevins earned between $20 million and $30 million from Mixer.
Given his immense popularity — 24.1 million subscribers on YouTube, 16 million followers on Twitch, 14.7 million followers on Instagram, 6.4 million followers on Twitter, and over 630,000 followers on Facebook — Blevins has his sights set on opportunities beyond the gaming world, specifically Hollywood.
He told the Hollywood Reporter in July that he is interested in “literally anything and everything Hollywood,” including “[m]ovies, voice acting, cartoons.” To date, Blevins made a cameo in “Free Guy,” which is set to be released in December, and was also a contestant on “The Masked Singer” in 2019. In addition, he has his own shoe line with Adidas and has inked marketing deals with Samsung, Red Bull, and Uber Eats, among others.