When Procter & Gamble Company (“P&G”) launched the Tide Purclean Laundry Detergent it made plant-based, “first”-to-the-market, and comparative claims in its marketing. In a recent proceeding, the National Advertising Division (the “NAD”), considered, Seventh Generation, Inc.’s (“Seventh Generation”) challenges to these claims. Below is a list of key takeaways from the NAD’s decision:
