The California Privacy Rights and Enforcement Act of 2020 (CPRA) is a groundbreaking achievement for consumer privacy that is likely to be the model for federal law and for local laws around the country. It amps up the CCPA, to require much more stringent privacy standards, akin to the protections afforded to Europeans by the General Data Protection Regulation (GDPR.) Once it’s in effect, Californians will have a right to know exactly where, how and why businesses use all of their personal data. It’s great news for consumers, but businesses are concerned that implementing these rights will be expensive and make it harder to do business.