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Ninth Circuit Credits Arbitration Clause and Class Action Waiver in Experian Advertising Suit

By Lawrence Weinstein, Jennifer Yang & Bryant D. Wright on December 17, 2020
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In a putative class action concerning Experian’s marketing of its “Experian Credit Score” service, the Ninth Circuit recently affirmed a lower court order granting Experian’s motion to compel arbitration based on an arbitration clause in its terms and conditions. That arbitration clause also included a class action waiver, thus effectively barring plaintiff from bringing her claims on a class-wide basis. Stover v. Experian Holdings., No. 19-55204 (9th Cir. Oct. 21, 2020).

In June 2014, plaintiff Rachel Stover purchased the “Experian Credit Score” service, which provides subscribers with periodic credit scores. In doing so, she agreed to Experian’s terms and conditions, including an arbitration clause stating that all claims arising out of the transaction were subject to arbitration “to the fullest extent permitted by law,” and that plaintiff was waiving her right to participate in a class action. Plaintiff cancelled her subscription the next month. In 2018, she sued Experian, alleging it fraudulently marketed its credit score as information that lenders review when determining creditworthiness when, supposedly, the score was based on a formula few, if any, lenders used. On this basis, she alleged Experian had violated the Fair Credit Reporting Act (FCRA), as well as California and Florida unfair competition laws.

The district court granted Experian’s motion to compel arbitration. On appeal, plaintiff argued, among other things, that the 2014 arbitration clause was unenforceable under California law, which prohibits contract terms purporting to waive a person’s right to seek public injunctive relief in court. In rejecting this argument, the Ninth Circuit considered whether the terms were unenforceable because they either (a) prohibit judicial resolution of all claims for public injunctive relief, or (b) would close the courthouse doors to Stover’s specific claim for injunctive relief. First, the court noted the arbitration agreement did not on its face prohibit a plaintiff from seeking public injunctive relief in court, and therefore was not facially unenforceable. Second, the court found the arbitration clause did not have the effect of barring Stover from seeking public injunctive relief, because her complaint failed to allege Article III standing to seek an injunction against future allegedly deceptive advertising. Specifically, the complaint failed to allege that Stover would like to or intended to purchase the product again in future, and thus that she suffered a threat of future harm absent injunctive relief. While Stover’s appellate reply brief raised, for the first time, a request to amend her complaint to add allegations regarding her Article III standing, the Ninth Circuit concluded it would not be appropriate to grant this request, since Stover did not request leave to amend in the district court. The Ninth Circuit also expressed skepticism as to whether, in any event, Stover could amend the complaint to allege the necessary facts.

Since the Supreme Court’s decision in AT&T Mobility v. Concepcion, class action waivers in consumer arbitration agreements have been a powerful tool to protect companies from potentially costly class action litigation. This case serves as a reminder of the importance of these clauses in barring class claims related to allegedly deceptive advertising.

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Want to talk advertising? We welcome your questions, ideas, and thoughts on our posts. Email or call us at lweinstein@proskauer.com /212-969-3240.

 

Photo of Jennifer Yang Jennifer Yang

Jennifer Yang is a partner in the Litigation Department. She is a skilled commercial litigator specializing in false advertising and other intellectual property disputes, including Lanham Act and consumer class action false advertising litigation, advertising challenges before the National Advertising Division (NAD) and…

Jennifer Yang is a partner in the Litigation Department. She is a skilled commercial litigator specializing in false advertising and other intellectual property disputes, including Lanham Act and consumer class action false advertising litigation, advertising challenges before the National Advertising Division (NAD) and National Advertising Review Board (NARB) as well as trademark, trade secret and copyright litigation. Jen represents clients in a variety of industries, including medical device companies, consumer products companies, cosmetics companies, food and beverage companies, fashion retailers, sports, entertainment and art foundations.

Jen regularly defends clients in threatened and filed consumer class actions. She has successfully helped clients defend cases around the country involving core product performance claims, ingredient claims, slack fill allegations, environmental and other ESG-related claims, pricing disputes, health claims, and allegations of undisclosed PFAS and other contaminants. Jen has extensive experience litigating matters involving foods, drugs, medical devices, dietary supplements and cosmetics, and is proficient on the impact of the regulatory frameworks governing these products on consumer class action defense.

Jen also frequently represents both plaintiffs/challengers and defendants/advertisers in competitor Lanham Act cases and challenges before NAD and NARB. She brings her deep experience in litigation strategy and subject matter expertise to each case to achieve the best possible outcome for her clients.

A core part of Jen’s practice includes counseling clients on advertising and claim substantiation. She leverages her expertise in NAD, regulatory guidance (including the FTC Endorsement Guides, Green Guides and Negative Option Rule), state consumer protection statutes and consumer class action trends to work closely with clients and their marketers to help develop compelling marketing campaigns and messaging while minimizing legal risk. Jen also partners with clients’ R&D teams to help develop robust claim substantiation in accordance with best legal practices, including clinical studies, in vitro testing, sensory studies, home use tests, and consumer and expert surveys.

Jen is a regular speaker at ANA’s Masters of Advertising Law Conference, and is an author and editor of Proskauer’s advertising law blog, Proskauer on Advertising.

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Photo of Bryant D. Wright Bryant D. Wright
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  • Posted in:
    Antitrust, Competition and Trade
  • Blog:
    Proskauer on Advertising Law
  • Organization:
    Proskauer Rose LLP
  • Article: View Original Source

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