There may not be another law blog out there that covers a regulatory space better than Ballard Spahr‘s Consumer Finance Monitor. They cover the consumer finance space, and previously specifically the Consumer Financial Protection Bureau, with an absolute force.

As such, we’d be hard-pressed to find a better guest for the 40th episode of This Week in Legal Blogging. Alan Kaplinsky—the creator of the firm’s consumer finance practice group, a longtime editor of the blog and renowned lawyer in the space—sits down with Bob Ambrogi to discuss the creation of the blog, how its come to be so successful and what that success looks like in the world of business development.

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Episode Recap

Alan starts by describing his practice and how he came to start and lead the practice group at Ballard Spahr. Next up, of course, is how the blog played a big role in getting that practice group off the ground—including the “secret weapon” to the blog’s success. Not only has the blog been immensely successful at bringing in business for the firm (“beyond our wildest dreams,” Alan said), but it’s also picked up quite the readership from the regulators they cover. The conversation rounds out with Alan’s advice to other bloggers and how it works really well in industries or spaces where there’s a lot of churn and frequent developments.

Episode Outline

  • 1:30 – Alan describes his practice and what exactly operating in consumer finance for now
  • 5:00 – How the blog started and moved from being the CFPB Monitor to the Consumer Finance Monitor
  • 7:30 – The launch of the blog, the planning behind it and how it lined up exactly with the CFPB beginning operation
  • 8:00 – Why start the blog? Why blogging as a medium?
  • 12:30 – The blog’s “secret weapon,” Barbara Mishkin, and the day-to-day operation of the blog
  • 16:00 – How the blog’s readership extends deep into the CFPB, including hearing straight from former Director, Rirchard Cordray
  • 17:30 – How they do a strong job not just covering a development—but also what it means, and how that’s helpful to regulators
  • 19:40 – How the blog has been successful “beyond [their] wildest dreams”
  • 26:00 – The advice Alan would pass along to fellow bloggers

 

Photo of Colin O'Keefe Colin O'Keefe

As Publisher at LexBlog, Colin leads the Publishing team and guides LexBlog clients and community members on blogging digital publishing strategy. A professionally-trained journalist, he’s applied the trade by helping keep LexBlog at the forefront of blogging and digital media trends for more…

As Publisher at LexBlog, Colin leads the Publishing team and guides LexBlog clients and community members on blogging digital publishing strategy. A professionally-trained journalist, he’s applied the trade by helping keep LexBlog at the forefront of blogging and digital media trends for more than a decade—split up by a four-year stint helping lead the Seattle Mariners’ digital marketing efforts. He’s a fan of those M’s, the Green Bay Packers, Seattle craft beer, pinball, jogging and ebikes.