Nearly a decade ago, Tracey Diamond began the employment law blog, Hiring to Firing with her firm. Today, she still serves as the editor for Troutman Pepper’s blog—responsible for approving post ideas, looking over articles and ensuring the blog runs smoothly. She joins Colin O’Keefe on This Week in Legal Blogging to offer a look behind the curtains on how to run a successful legal blog.
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Episode Recap
Tracey has worn a number of different hats in her career—most of which have given her a unique perspective as a current employment lawyer and law blogger. She explains how working in this specific area entails so much, as any business that has employees essentially falls under her practice. It was almost 10 years ago that Tracey came to her firm with the idea for a blog, and it’s still running successfully today—even after a firm merger and growth in the practice group. She caps the episode off with advice for legal bloggers and shares some tips on what she believes make for good writing and good blog posts.
Episode Outline
- 1:32 – On her current position in employment law—its intersection with politics and COVID—and the path she took to get there
- 6:32 – What Tracey is most passionate about in her day-to-day work
- 9:01 – The origin of the firm’s blog, “Hiring to Firing”
- 10:52 – Initial challenges when starting the blog in the early years and how they were overcome
- 16:33 – Pros of getting involved with blogging as a young attorney
- 18:04 – What Tracey’s role as the blog’s editor consists of
- 19:38 – Generating ideas and writing a good blog post
- 24:29 – The merging of Troutman Sanders and Pepper Hamilton and its impact on business development efforts
- 26:28 – Benefits the firm has reaped from the blog
- 28:52 – Advice for other bloggers in the space