After a year-long delay, the Olympics are beginning today and there’s been plenty of content for our legal bloggers on the global matter. That definitely dominated the headlines in our community this week as bloggers put the worldwide sporting event into different contexts. Aside from that, though, we have new executive orders, digital marketing predictions and COVID Q&As.
Write to the medium
You should always have your audience in mind when drafting blog posts and be considering how to make an article easy for them to read. It’s clear Olga Mack does that here—in talking about the four stages of contract automation, she clearly labels each section with the corresponding step and descriptor. Readers are less likely to stay on an article that’s just a big chunk of text, so doing some more work on your end to help them out is always a plus. Available at Parley Pro’s Modern Contract Management Blog.
People want to read about what’s going on in the world, and they’re more likely to check out your blog if you’re writing on a national—or international—issue. Wake Forest University School of Law’s Hannah Norem shares some insights on perhaps the most global event right now, the Olympics. She brings it into the legal realm by talking about possible breach of contract claims as the Olympics continue to face more and more controversy. Available at Journal of Business & Intellectual Property Law.
As we were just saying, the Olympics is a pretty hot topic right now that can be covered from a variety of angels. Doriyon Glass and Gregg Clifton take the approach from a pay equity standpoint. They cover a bill that’s being reintroduced that would “require equal pay for all athletes representing the United States in international sporting competitions, regardless of the athlete’s gender.” This is a great time to revisit this topic and put it in context of the Olympics. Available at Jackson Lewis’ Collegiate & Professional Sports Law Blog.
You don’t always need to wait around for a piece of legislation or breaking news to drop in your lap—you can craft your own post ideas. Kyle Persaud of Persaud Law Office does that with his piece on sponsoring an immigrant friend. This is an evergreen topic and there will always be someone either looking to immigrate or looking to sponsor someone they know. He discusses the financial aspects and legislative components to making this happen. Available at Bartlesville Law Blog.
We can always look to the folks at Marler Clark when it comes to thinking strategically and writing blog posts. Here, Coral Beach does a great job writing a blog post up on the 2021 Conference of the International Association for Food Protection. She condenses this 90-minute panel into a blog post, which will be really helpful for anyone who is curious about the event but couldn’t attend. She divvys the post up by the four main topics covered and includes a lot of quotes. Available at Food Safety News.
“You cannot direct the wind, but you can adjust your sails.” – The SEC speaks on a board’s role in ESG matters
Sehrish Siddiqui takes a similar approach to Food Safety News with her blog post on Allison Herren Lee’s Keynote Address at the 2021 Society for Corporate Governance National Conference. She focuses on some steps that Lee laid out in the keynote address and shapes her piece around that. I also love her inclusion of the quote in the title—as that caught my eye and pushed me to read the entire article. Available at Bass, Berry & Sims’ Securities Law Exchange.
We actually just put out a Resource Center article on why answering questions makes for a good blog post. This post is a perfect illustration of just that. Ogletree Deakins directly addresses five questions that employers are bound to have as they navigate the evolution of COVID and the laws surrounding it. They bold each question and offer a paragraph of advice in response. Now, they have a ready-to-go source of material if any clients come to them with similar questions. Available at Ogletree Deakins Insights.
As we preach every single Top 10, your blog should be for your clients and it should be written to reflect that ideal. So, what better way to exemplify that then a “How Should Employers Respond” section at the end of a piece on a new executive order? Jason Shinn authors this well-written post on the executive order and it’s clear he’s catering the post towards his audience. From a very informal tone to sections such as “Why it matters,” it’s evident his blog is for his clients. Available at Michigan Employment Law Advisor.