The Washington State Cougars replaced Mike Leach as head football coach and it appears the politics of the position may have gotten worse. Truly, that’s an incredible feat—made all the more impressive by it being the state’s highest-paid position.

Hand it to Nick Rolovich, who sucks.

As many are likely aware, Rolovich is against being vaccinated. We found that out when he had to stay home from Pac-12 media day, an event requiring attendees receive their shot.

Unlike with many other figures in sports, this controversy hasn’t gone away. And that’s because journalists covering Wazzu just keep kicking his ass for it.

And it’s great.

Here’s the latest example:

Brenna Greene, Sports Director at KREM 2 NEWS in Spokane, has been all over this.

I actually meant to write about this way back at the end of August, but those on the beat have been so persistent, I got another crack at it.

The wild thing to me is—this is not the norm. We’ve seen time and time again a starting NFL quarterback or All-Star outfielder answer the question with a simple “Well I think that’s a personal decision,” and be allowed to go back their blissfully-idiotic recklessness.

There are key athletes missing games because they aren’t vaccinated, hurting their teams, turning their back on their clubhouses or locker rooms and it’s being treated as if it were a light hamstring strain. If anything, there’s less attention paid to it.

The complexities of beat reporting are tough, especially in markets where there isn’t a lot of competition and a public figure can, if they so desire, blow you off for making an example of them.

But someone needs to do it. Because it’s simple.

If these are your beliefs, if you are so steadfastly bound by them, if they are so immensely important to you, then grow up and say what they are.

Be a big boy and say what you believe, say what you think, say why those things are more important than your availability, than your team, than serving as role model now nearly two years into a pandemic that’s killed millions.

Photo of Colin O'Keefe Colin O'Keefe

I’ve worked in digital media my entire professional career, first at LexBlog, then at the Seattle Mariners, and now back at LexBlog as Director of Product. It’s what I’ve done for more than 15 years, and it’s what I’m passionate about.

A journalist…

I’ve worked in digital media my entire professional career, first at LexBlog, then at the Seattle Mariners, and now back at LexBlog as Director of Product. It’s what I’ve done for more than 15 years, and it’s what I’m passionate about.

A journalist by training, courtesy of the University of Montana’s fine program, my focus has always been on using modern tools to apply that expertise. It started with blogging on UM sports while in Missoula, working summer and winter breaks and LexBlog as we built out a network of publications from the largest law firms in the world.

After a decade at LexBlog, my digital endeavors—including writing on SB Nation’s Lookout Landing—landed me my dream job, being part of the Digital team at the Seattle Mariners. On top of running social accounts on day-to-day basis, highlights include starting a first-of-its-kind podcast with GM Jerry Dipoto, producing narrative-driven videos, providing social training to players and delivering said players the content they were looking to post.

Oh, and working at a ballpark. Being able to take an afternoon break and head down to the clubhouse and out to batting practice was pretty damn great.

After four years with the M’s, it’s back to where it all started—guiding LexBlog and its clients on digital publishing.

I’m a big fan of those Mariners and—having grown up in Wisconsin—the Packers, too. I love Seattle and all it has to offer, from neighborhood pinball spots to a vibrant craft beer scene to unmatched natural beauty. I enjoy jogging, skiing and riding around on an ebike with my sheepadoodle, Grinnell, on the back—my fiancé, Michaela, by my side.