Selecting a niche is key to the success of any legal blog and Aaron Lukken had no trouble finding and thriving in his. Lukken is one of the leading voices on transnational litigation and works with other attorneys everywhere from Canada to Mauritius. He launched the Hague Law Blog on the same day as his firm, Viking Advocates, LLC and credits much of his success to his decision to stick to blogging—partly on his wife’s insistence. He joins Bob Ambrogi on This Week in Legal Blogging to discuss cross-border litigation, his blogging journey and much more.
For weekly chats with the best bloggers in our community, with insight on what’s worked for them, be sure to subscribe to This Week in Legal Blogging wherever you get your podcasts—including:
If you’re on Apple, be sure to drop us a rating and a review.
- 1:09 – Lukken practices transnational litigation and works directly with other attorneys
- 3:23 – His law school experience and how he ended up practicing law
- 4:05 – He grew up as an army brat which led to him practicing international law
- 7:16 – The kinds of lawsuits that he typically deals with
- 9:21 – He started blogging on day one, but contacted other legal bloggers and LexBlog when he needed help
- 13:24 – He immediately saw business returns as a direct result of his blog
- 17:19 – How he decided what kinds of blog posts to write
- 19:11 – The importance of injecting your own personality into your posts
- 24:51 – He and his wife built software to help legal professionals complete many of the forms they deal with
- 27:44 – He finds LinkedIn and Twitter very useful tools in growing his network
- 30:50 – Blogging has led him to speaking opportunities
- 35:00 – His advice to other lawyers: just start writing