Just over two years ago, Jaspan Schlesinger LLP decided they wanted to expand their media presence by launching blogs. Michael Ryan decided he wanted in. He volunteered to start The New York Trusts & Estates Blog, but knew from the start that he wanted to do things a little differently. Ryan is of counsel to Jaspan Schlesinger and chairs the firm’s trusts and estates and estate litigation practice groups. He joins Bob Ambrogi on This Week in Legal Blogging to explain why he infuses his blog posts with stories about jazz legends like Charlie Parker and playwrights such as Shakespeare and why this element of ’human touch’ serves to set his blog posts apart.

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Episode Outline

  • 01:28 – His career path and how he got into trusts and estates
  • 04:35 – He initially wanted to be a mathematical physicist, but eventually fell into law
  • 08:02 – Being flexible with your legal career is a major advantage for young lawyers
  • 10:07 – He is surrounded by other great attorneys at Jaspan Schlesinger and regularly draws on their expertise
  • 13:25 – How the Trust & Estates blog differs from others
  • 16:15 – How his team goes about scheduling blog posts
  • 17:21 – Michael had no prior experience with blogging other than reading them
  • 18:20 – Every blog post should have two parts: a legal part and a ‘human touch’ part
  • 20:27 – Estates law and Shakespeare
  • 23:03 – He is always looking for potential blog post topics
  • 24:26 – Sharing his posts on LinkedIn has greatly increased his readership
  • 25:24 – How the blog has attracted clients and why the human touch is what matters
  • 30:46 – His advice to other legal bloggers: drop the jargon
Photo of Alec Downing Alec Downing

Alec is an intern on LexBlog’s publishing team where he creates content for the company’s various digital platforms. A former radio news anchor, Alec brings both a background in journalism and a passion for law. Alec has the eventual goal of attending law…

Alec is an intern on LexBlog’s publishing team where he creates content for the company’s various digital platforms. A former radio news anchor, Alec brings both a background in journalism and a passion for law. Alec has the eventual goal of attending law school—and of course—starting his own law blog. His writing has been published in The Seattle Times and Crosscut.