Back in the day when I rushed home after school to play The Sims, I would have never imagined that one day I would actually become a Sim… Of course, it turns out The Sims—and games like it—have always been an early, somewhat limited iteration of what is now popularly referred to as the metaverse. And no matter the world you inhabit, where there are humans, there are efforts to sell things to them. But that raises the question: how different are the rules for advertising in the metaverse going to be? It turns out that whether “uni,” “multi” or “meta,” certain constants apply when it comes to advertising no matter the ’verse.