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Thought Those 300 GDPR Fines Were High? Think Again

By Peter Craddock on September 1, 2022
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Since it started in May 2018, enforcement of the rules of the General Data Protection Regulation (GDPR) across the EU has revealed various national trends and differences in approach. Yet one difference seems to dwarf all others: the variation in the amount of the fines for GDPR violations. This has led the European Data Protection Board (EDPB) to publish new guidelines in May 2022 on the calculation of administrative fines under the GDPR.

The EDPB’s proposed methodology includes a formula for reaching a “starting amount” for fines, one that can afterward be adapted based on mitigating and aggravating circumstances. This formula is what we included in our GDPR fine calculator, DeFine, available here.

But a new methodology could lead to changes, so we analyzed over 300 fines, notably the top 250 fines on companies with an identifiable turnover. Based on our analysis, Italy has by far imposed the largest number of fines that would be on the “high” end of the scale of the new EDPB methodology, while across all supervisory authorities, fines for companies with a turnover of more than 250 million EUR are overwhelmingly on the “low” end of the scale.

Our key conclusion: if unchanged, this methodology could lead to significantly higher fines in the future. Read our analysis here.

Photo of Peter Craddock Peter Craddock

Peter Craddock helps companies innovate and use data better in the European Union (EU) and worldwide by providing strategic advice and legal assistance in the areas of privacy, data protection, data governance, AI governance, cybersecurity, e-commerce, digitalization, and software contracting. Peter’s practice covers…

Peter Craddock helps companies innovate and use data better in the European Union (EU) and worldwide by providing strategic advice and legal assistance in the areas of privacy, data protection, data governance, AI governance, cybersecurity, e-commerce, digitalization, and software contracting. Peter’s practice covers advisory work, contract drafting, and negotiation, as well as representation of clients in litigation before data protection authorities or the courts.

He has recognized in-depth knowledge in complex matters such as online advertising and content personalization, data-intensive operations such as credit scoring and anti-fraud profiling, and digital marketing.

Peter’s legal experience and distinctive background as a software developer serve him well in advising global clients on new and existing technologies, from artificial intelligence (AI) to novel user identification techniques, and in analyzing data protection laws and regulations with a fresh perspective. He counsels clients through the intricacies of developing new initiatives in compliance with data protection and cybersecurity requirements and has developed smart compliance tools for clients to that end. Among the tools made available to a broader public, a data breach risk assessment tool that he built was awarded a “Highly Commended” label at the Financial Times Innovative Lawyers Awards 2019, and his General Data Protection Regulation (GDPR) fine calculation tool, DeFine, helps organizations better understand data protection financial risks.

Prior to joining Keller and Heckman, Peter was a partner at an international law firm in Brussels, where he focused on providing data protection advice under EU and local law.

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  • Posted in:
    Privacy and Cybersecurity
  • Blog:
    Consumer Protection Connection
  • Organization:
    Keller Heckman
  • Article: View Original Source

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