Shortly before Privacy Day, California Attorney General (Cal AG) Rob Bonta announced a California Consumer Privacy Act (CCPA) enforcement sweep that targeted mobile applications.
The sweep focused on popular apps in the retail, travel, and food service industries, which allegedly failed to comply with consumer opt-out requests. The sweep also included businesses that failed to comply with requests submitted by consumers’ authorized agents, including those sent by Permission Slip, a mobile app that allows consumers to send opt-out and deletion requests on the consumer’s behalf.
The Cal AG’s focus here stems from the “wide array of sensitive information that these apps can access from our phones or other mobile devices.” This enforcement sweep serves as a reminder for companies with mobile applications to review their CCPA compliance efforts.