This spring, the National Women’s Soccer League (NWSL), the top professional women’s soccer league in the United States, will kick off its eleventh season of play. It is by far the longest-enduring and most successful professional women’s soccer league in U.S. history, and appears poised for significant growth in its viewership, fan engagement, and financial strength in 2023 and 2024. Savvy investors and entrepreneurs are looking increasingly toward women’s soccer as an area of great potential growth in the coming years, and for good reason.
