Athletes First announced an innovative partnership today with Winnebago and the official launch of the Athletes First Tailgate Tour as A1 demonstrates how it’s reimagining athlete representation. Athletes First will travel across the country in a customized Winnebago Forza for six action-packed months to see each week’s top NFL and NCAA games. The tour kicked off the NFL season at MetLife Stadium for Week One games as the Giants and Jets hosted the Cowboys and Bills. Each stop will host surprise activations and charitable initiatives. The A1 tour culminates at Super Bowl LVII in Las Vegas.
Athletes First has represented the most first-round NFL draft picks for four years in a row, and a prestigious list of NFL and NCAA coaches and front office personnel. Athletes First’s roster of more than 450 clients includes Aaron Rodgers, Dak Prescott, Aaron Donald, Derwin James, Green Bay Packers Head Coach Matt Lafleur, LSU Head Coach Brian Kelly, and Chicago Bears General Manager Ryan Poles.
Earlier this year, A1 announced it had been acquired by Mastry Ventures in partnership with General Catalyst with the goal of redefining the traditional continuum of representation services by using combined platforms and vision to help clients maximize their positive impact on families, communities, and the world. The partnership has already begun to expand opportunities for Athletes First’s clients through its unique access to investments, brands, technology, and media.
“Athletes First clients and their families deserve the best, which is why we are thrilled to partner with Winnebago, an elite brand synonymous with the absolute best outdoor lifestyle products, industry- leading customer care and experience-driven innovation. Through this unprecedented partnership and our customized Winnebago, Athletes First will provide our clients and their families with elite game-day experiences, marketing and branding opportunities, and charitable initiatives. The unparalleled A1 Tailgate Tour is the most recent example of how we are constantly striving to always put our athletes first.” – Brian Murphy, an Athletes First Founder and CEO.
“There’s really no better way to tailgate than in a Winnebago motorhome,” said Kunal Mehta, Winnebago’s Head of Marketing, Strategy and Business Development. “That’s why this partnership with Athletes First is the perfect match. RVs bring the conveniences of home directly to the parking lot. We are proud to partner with Athletes First on their upcoming tour to help elevate their tailgating experience, as well as the convenience and comfort of RVing.”