Earlier this year, we wrote about the surging popularity of women’s soccer in the United States, and how the sport’s growth promised to open exciting new investment opportunities in markets around the country. The Women’s World Cup, which took place in July and August, did indeed draw record attendance and TV viewership numbers around the world, including in the U.S., where fans tuned in to watch Team USA’s matches despite kickoff times that were often in the middle of the night for most U.S. viewers. (And also, as we hoped, the NWSL has formally announced that a new expansion team will be coming to the San Francisco Bay Area in the 2024 season.)
