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Kids Task Force Issues Guidance for Protecting Minors Online

By Sheila Millar & Tracy Marshall on July 26, 2024
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The interagency Kids Online Health and Safety Task Force, which was created last year and is led by the Department of Commerce (through the National Telecommunications and Information Administration) and the Department of Health and Human Services (through the Substance Abuse and Mental Health Services Administration), released a report on protecting minors online, Online Health and Safety for Children and Youth: Best Practices for Families and Guidance for Industry. The report highlights the benefits and harms of digital media to minors’ health, safety, and privacy and provides guidance for parents and industry. It also identifies knowledge gaps and areas for future research.

The report provides ten recommendations for businesses to promote safe practices for children and teens online:

  1. Design age-appropriate experiences.
  2. Make privacy protections for youth the default.
  3. Reduce and remove features that encourage excessive or problematic use.
  4. Limit “likes” and social comparison features for youth by default.
  5. Deploy mechanisms and strategies to counter child sexual exploitation and abuse.
  6. Disclose accurate and comprehensive safety-related information about apps.
  7. Improve systems to identify and address bias and discrimination online.
  8. Use data-driven methods to detect and prevent cyberbullying and other forms of online harassment and abuse.
  9. Provide age-appropriate parental control tools that are easy to understand and use.
  10.  Make data accessible for verified, qualified, and independent research.

The Task Force also advocates for additional efforts at the federal level, including bipartisan legislation to promote accountability for online platforms. Congress has wasted no time advancing legislative efforts to expand protections for minors online, including the introduction of a new version of the Kids Online Safety Act and updates to the Children’s Online Privacy Protection Act (COPPA) 2.0 bill. On July 25, 2024, the Senate invoked cloture on both bills, which will likely proceed to a floor vote next week. These efforts are set against the backdrop of significant developments at the state level, including a challenge to the California Age-Appropriate Design Code Act on First Amendment grounds and a Ninth Circuit decision that COPPA does not preempt state privacy claims. More recently, the U.S. Supreme Court heard oral arguments in two cases involving the constitutionality of laws in Texas and Florida implicating the scope of First Amendment rights of social media platforms. The courts, Congress, state legislatures, and federal agencies are all looking to expand legal protections for kids and teens in the online ecosystem, and changes could affect businesses that do not consider themselves to be in the kid or teen space.

Photo of Sheila Millar Sheila Millar

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has…

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.

Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.

Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law “Lawyer of the Year” 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.

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Photo of Tracy Marshall Tracy Marshall

Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.

Tracy assists clients with compliance and advocates on their behalf. She …

Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.

Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.

In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.

Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.


To learn more about Tracy’s practice areas, click here.
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  • Posted in:
    Privacy and Cybersecurity
  • Blog:
    Consumer Protection Connection
  • Organization:
    Keller Heckman
  • Article: View Original Source

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