On October 11, the Office of Administrative Law (OAL) approved the California Department of Financial Protection and Innovation’s (DFPI) proposed regulations on direct-to-consumer (i.e., non-employer offered) earned wage access (EWA) products. This approval marks the culmination of a lengthy regulatory process that began in March 2023 and involved multiple rounds of modifications and public comments. The regulations also impose requirements on debt settlement companies and education financing providers. It will become effective on February 15, 2025.

In our previous blogs, here and here, we discussed the DFPI’s initial proposal and subsequent modifications to classify “income-based advances”— such as no-finance charge, non-recourse, EWA products not offered by an employer — as loans under the California Financing Law (CFL). The DFPI’s proposal aimed to bring direct-to-consumer EWA products under a similar regulatory framework as traditional lending products, such as small dollar loans, while allowing providers to register rather than obtain a CFL license. The Consumer Financial Protection Bureau supported this classification.

The final regulations include several key provisions:

  • Classification as Loans: Direct-to-consumer EWA products are classified as loans under the CFL.
  • Registration Requirements: Providers of EWA products must register with the state and comply with specific regulatory requirements, in lieu of licensure under the CFL.
  • Fee Regulations: The regulations define “charges” to include gratuities and expedited payment fees.

The approval of these regulations represents a significant shift in the regulatory landscape for EWA providers. The DFPI’s determination to regulate income-based advances, including many non-recourse EWA products, continues. These regulations are only one step in the DFPI’s process of increasing oversight of both EWA providers and other non-traditional finance companies that operate outside the CFL.

Providers of these products should closely review the final regulations to understand their impact and ensure compliance by the February 15, 2025, effective date.

Photo of Jason Cover Jason Cover

Jason’s in-depth experience advising on consumer lending matters both as in-house counsel and outside advisor provides extensive industry knowledge for his financial services clients.

Photo of Caleb Rosenberg Caleb Rosenberg

Caleb is counsel in the firm’s Consumer Financial Services Practice Group. He focuses his practice on helping federal and state-chartered banks, fintech companies, finance companies, and licensed lenders navigate regulatory risks posed by state and federal laws aimed at protecting consumers and small…

Caleb is counsel in the firm’s Consumer Financial Services Practice Group. He focuses his practice on helping federal and state-chartered banks, fintech companies, finance companies, and licensed lenders navigate regulatory risks posed by state and federal laws aimed at protecting consumers and small businesses in the credit and alternative finance products industry.

Photo of Taylor Gess Taylor Gess

Taylor focuses her practice on providing regulatory advice on matters related to federal and state consumer protection, consumer finance, and payments laws, including those that apply to payment cards, lines of credit, installment loans, electronic payments, online banking, buy-now-pay-later transactions, retail installment contracts…

Taylor focuses her practice on providing regulatory advice on matters related to federal and state consumer protection, consumer finance, and payments laws, including those that apply to payment cards, lines of credit, installment loans, electronic payments, online banking, buy-now-pay-later transactions, retail installment contracts, rental-purchase transactions, and small business loans.

Photo of Carlin McCrory Carlin McCrory

A seasoned regulatory and compliance attorney, Carlin brings extensive experience representing financial institutions, fintechs, lenders, payment processors, neobanks, virtual currency companies, and mortgage servicers.