The FDIC is providing financial institutions with additional time to comply with parts of the new FDIC signage and advertising rule by extending the compliance date from January 1, 2025 to May 1, 2025.
The extension only applies to provisions of the final rule governing the use of the official FDIC signs and advertising statements – Part 328, subpart A. The compliance date related to misrepresentations of deposit insurance coverage, subpart B of Part 328, remains January 1, 2025.
The extension applies to the provisions governing “(1) the use of the FDIC official sign, official digital sign, and other signs differentiating deposits and non-deposit products across all banking channels, including physical premises, automated teller machines (ATMs) and digital channels, and (2) the establishment and maintenance of written policies and procedures to achieve compliance with Part 328.” The FDIC said that based on feedback from banks and other industry participants, agency officials understand that some financial institutions would find it beneficial to have the additional time.
“The revisions in the final rule extend the certainty and confidence associated with the FDIC official sign to digital channels, such as bank websites and mobile applications, through which depositors are increasingly handling their banking needs,” FDIC officials added, in explaining the new rule.
The final rule also modernizes requirements for display of the FDIC official sign in bank branches and other physical premises to take into account the changing design of bank branches and other physical bank locations where customers make deposits.