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California Becomes First State to Impose Extended Producer Responsibility on Textiles

By Sheila Millar & Antonia Stamenova-Dancheva on January 8, 2025
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California recently became the first state to adopt an extended producer responsibility (EPR) scheme for textiles by adopting Senate Bill 707, the Responsible Textile Recovery Act of 2024 (the RTRA or Act). Specific requirements will become effective in 2026. EPR is a regulatory approach that shifts the burden of recycling and reuse of products away from local governments and consumers to manufacturers for the entire lifecycle of a product. The EPR approach aims to reduce landfill waste, promote recycling and reuse, and encourage innovation in product design and disposal. While this policy concept is not new—EPR programs for products such as electronics, mattresses, carpeting, and packaging are already active in the U.S. and EU—no such scheme for textiles currently exists in either jurisdiction. That is now changing. Read more here.

Photo of Sheila Millar Sheila Millar

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has…

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.

Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.

Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law “Lawyer of the Year” 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.

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Photo of Antonia Stamenova-Dancheva Antonia Stamenova-Dancheva

Antonia Stamenova-Dancheva counsels clients on a wide range of matters, including compliance with federal and state requirements governing product safety, consumer protection, and advertising. She represents clients before various agencies, including the U.S. Consumer Product Safety Commission (CPSC), the National Advertising Division (NAD)…

Antonia Stamenova-Dancheva counsels clients on a wide range of matters, including compliance with federal and state requirements governing product safety, consumer protection, and advertising. She represents clients before various agencies, including the U.S. Consumer Product Safety Commission (CPSC), the National Advertising Division (NAD), and the Federal Trade Commission (FTC). Antonia also has extensive litigation experience representing companies in consumer class actions.

Prior to joining Keller and Heckman, Antonia served as product safety and compliance counsel at a major online retailer, where she represented their interests before the CPSC and State Attorneys General. She spent more than a decade in the Los Angeles and Washington, DC offices of a large New York-based law firm where she was directly involved in litigation strategy and day-to-day management of all aspects of civil litigation. Antonia leverages her combined in-house and private practice experience to understand her clients’ needs and, if necessary, to guide them through litigation.

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  • Posted in:
    Environmental and Climate
  • Blog:
    Consumer Protection Connection
  • Organization:
    Keller Heckman
  • Article: View Original Source

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