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FTC Finalizes Updates to Children’s Privacy Rule…Again

By Sheila Millar & Anushka R. Stein on April 24, 2025
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After a period of regulatory review under Chairman Andrew Ferguson, on Tuesday, April 22, 2025, the U.S. Federal Trade Commission (FTC) published amendments to the Children’s Online Privacy Protection Act (COPPA) Rule (COPPA Rule or the Rule), which was last updated in 2013. As we reported earlier this year, the FTC finalized its most recent updates to the COPPA Rule on January 16, 2025. However, that version of the amended Rule was not published before President Trump took office on January 20, 2025, and ordered a freeze on “publishing any rule to the Office of the Federal Register until a new agency head appointed or designated by the President reviews and approves the rule.” Accordingly, the FTC, now under Chairman Ferguson, once again reviewed and approved amendments to the COPPA Rule with minor changes to the version approved during the Biden administration. The amended Rule will go into effect on June 23, 2025, although most of the substantive requirements are effective April 22, 2026.

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Photo of Sheila Millar Sheila Millar

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has…

Sheila A. Millar is a partner at Keller and Heckman LLP, where she represents businesses and trade associations on a variety of public policy and regulatory issues, including privacy, data security, cybersecurity and advertising matters, as well as product safety issues. She has been involved in a variety of audit and compliance projects, including, among other issues, privacy and data security audits, and is experienced in providing crisis management legal support to a variety of national and international companies and associations.

Ms. Millar is a frequent speaker on regulatory and public policy matters, and has authored many articles. Ms. Millar is one of the vice chairs of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working Group on Sustainability, where she spearheaded the development of the ICC Framework Guides on Environmental Marketing Claims.

Ms. Millar is AV® PreeminentTM Rated by Martindale-Hubbell and for the eigth consecutive year was selected by her peers for inclusion in The Best Lawyers in America® 2018 for her work in practicing Advertising Law. She has also received the distinguished honor of Advertising Law “Lawyer of the Year” 2014 in Washington, DC by Best Lawyers®, and was awarded Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017.

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Photo of Anushka R. Stein Anushka R. Stein
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  • Posted in:
    Privacy and Cybersecurity
  • Blog:
    Consumer Protection Connection
  • Organization:
    Keller Heckman
  • Article: View Original Source

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