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New CCPA Rules Are Here: Is Your Business Ready for What’s Next?

By Alicia A. Baiardo, Payam Khodadadi & Nathanael Williams on October 8, 2025
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In a significant step toward strengthening consumer privacy protections, the California Privacy Protection Agency (CPPA) board adopted a comprehensive set of updates to the California Consumer Privacy Act regulations. These long-anticipated regulations — covering cybersecurity audits, risk assessments and automated decision-making technology — mark a pivotal shift in the state’s data privacy enforcement landscape. CPPA staff also revealed that hundreds of active investigations are already underway — many involving businesses that have yet to realize they are under scrutiny.

Read on for a summary of the new and revised regulations and how businesses should prepare for more stringent privacy obligations and heightened enforcement risk.

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Photo of Alicia A. Baiardo Alicia A. Baiardo

Ali, a partner in the San Francisco office of McGuireWoods, is a commanding commercial litigator trusted by three of the largest U.S. banks and numerous Fortune Global 500 companies to defend high-stakes, multimillion-dollar class actions and other complex litigation. Her practice spans nationwide…

Ali, a partner in the San Francisco office of McGuireWoods, is a commanding commercial litigator trusted by three of the largest U.S. banks and numerous Fortune Global 500 companies to defend high-stakes, multimillion-dollar class actions and other complex litigation. Her practice spans nationwide consumer class actions involving millions of class members, California-wide cases alleging unfair competition, fraud, violation of various consumer protection statutes, complex Ponzi-scheme matters brought against financial institutions, and the rapidly evolving landscape of mass arbitrations. She has a strong track record of successfully representing clients through trial, including defending major national banks in multidistrict class action litigation and individual class actions, skillfully navigating the regulatory implications that often accompany such matters.

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Photo of Payam Khodadadi Payam Khodadadi

Payam graduated from law school in the top 3% of his graduating class. Payam practices in the areas of data privacy and security, restructuring and insolvency, and complex litigation. In each year from 2013 through 2020, Payam was selected by the prestigious Super…

Payam graduated from law school in the top 3% of his graduating class. Payam practices in the areas of data privacy and security, restructuring and insolvency, and complex litigation. In each year from 2013 through 2020, Payam was selected by the prestigious Super Lawyers publication as a “Rising Star.”

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Photo of Nathanael Williams Nathanael Williams

Nate’s practice focuses on providing pragmatic, strategic, and business-minded privacy and data security counseling. Nate advises clients on compliance with state and federal privacy laws and regulations, emerging technology risks, preparing for and responding to data breaches, and privacy, data security, and technology-related…

Nate’s practice focuses on providing pragmatic, strategic, and business-minded privacy and data security counseling. Nate advises clients on compliance with state and federal privacy laws and regulations, emerging technology risks, preparing for and responding to data breaches, and privacy, data security, and technology-related risks in business mergers and acquisitions, as well as licensing, outsourcing, and commercial transactions.

Read more about Nathanael WilliamsEmail
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  • Posted in:
    Privacy and Cybersecurity
  • Blog:
    One-Stop Shop
  • Organization:
    McGuireWoods LLP
  • Article: View Original Source

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