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California’s SB 690: Legislative Relief on the Horizon for Website Privacy Claims

By Alicia A. Baiardo, Anthony Q. Le & Payam Khodadadi on August 19, 2026
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California Senate Bill 690 (“SB 690”) continues to advance in the California state legislature. SB 690 seeks to limit litigation brought pursuant to the California Invasion of Privacy Act (“CIPA”) given the avalanche of website technology litigation, which continues unabashedly. While SB 690 has been scaled back since its first introducion in February 2025, it would still have a meaningful impact on businesses faced with these lawsuits.

As envisioned following debate in the state legislature’s privacy subcommittee, SB 690 would eliminate the private right of action for pen-register and trap-and-trace claims under California Penal Code Section 638.51. These claims allege that a business’ act of gathering standard IP addresses, device identifiers or similar metadata constitutes an illegal pen-register or trap-and-trace device. Of particular note, the proposal carries a retroactive component whereby any claims initiated in the two years preceding enactment would be barred outright.

SB 690 would not be a comprehensive solution for businesses facing these claims as it does not address CIPA’s wiretapping provisions or claims brought under other statutes, such as the Electronic Communications Privacy Act, or brought under common law.

For companies, prudent next steps include evaluating their website technologies, privacy policy and consent management platform (if any), and assessing ways to mitigate their exposure. Companies should also keep a close watch on both SB 690 as well as case law that continues to develop.

More sweeping reform may prove necessary down the line, but SB 690 would represent genuine and welcome progress.

Photo of Alicia A. Baiardo Alicia A. Baiardo

Ali, a partner in the San Francisco office of McGuireWoods, is a commanding commercial litigator trusted by three of the largest U.S. banks and numerous Fortune Global 500 companies to defend high-stakes, multimillion-dollar class actions and other complex litigation. Her practice spans nationwide…

Ali, a partner in the San Francisco office of McGuireWoods, is a commanding commercial litigator trusted by three of the largest U.S. banks and numerous Fortune Global 500 companies to defend high-stakes, multimillion-dollar class actions and other complex litigation. Her practice spans nationwide consumer class actions involving millions of class members, California-wide cases alleging unfair competition, fraud, violation of various consumer protection statutes, complex Ponzi-scheme matters brought against financial institutions, and the rapidly evolving landscape of mass arbitrations. She has a strong track record of successfully representing clients through trial, including defending major national banks in multidistrict class action litigation and individual class actions, skillfully navigating the regulatory implications that often accompany such matters.

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Photo of Anthony Q. Le Anthony Q. Le

Anthony has a broad array of experiences assisting with compliance issues, regulatory and enforcement matters, internal investigations, and individual and class litigation. His diverse practice helps him achieve the most efficient and practical results for his clients spanning the financial services, technology, automobile…

Anthony has a broad array of experiences assisting with compliance issues, regulatory and enforcement matters, internal investigations, and individual and class litigation. His diverse practice helps him achieve the most efficient and practical results for his clients spanning the financial services, technology, automobile, and retail sectors.

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Photo of Payam Khodadadi Payam Khodadadi

Payam graduated from law school in the top 3% of his graduating class. Payam practices in the areas of data privacy and security, restructuring and insolvency, and complex litigation. In each year from 2013 through 2020, Payam was selected by the prestigious Super…

Payam graduated from law school in the top 3% of his graduating class. Payam practices in the areas of data privacy and security, restructuring and insolvency, and complex litigation. In each year from 2013 through 2020, Payam was selected by the prestigious Super Lawyers publication as a “Rising Star.”

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  • Posted in:
    Privacy and Cybersecurity
  • Blog:
    Password Protected
  • Organization:
    McGuireWoods LLP
  • Article: View Original Source

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