Skip to content

Menu

LexBlog, Inc. logo
NetworkSub-MenuBrowse by SubjectBrowse by PublisherJoin the NetworkGet StartedSubscribeSupport
Contact Us
Search
Close

Split Ninth Circuit Panel Vacates $24M Judgment in Hospital Gown Advertising Class Action

By Lawrence Weinstein, Jennifer Yang & Brooke Gottlieb on October 6, 2020
Email this postTweet this postLike this postShare this post on LinkedIn

A split Ninth Circuit panel recently overturned a $24 million judgment in a class action lawsuit against Kimberly-Clark and its spinoff, Halyard Health. Bahamas Surgery Center v. Kimberly-Clark et al., No. 18-55478 (9th Cir. July 23, 2020).

Plaintiff class representative Bahamas Surgery Center accused the defendants of misrepresenting the effectiveness of their surgical gowns at stopping the spread of disease. According to plaintiff, defendants falsely represented that their surgical gowns were compliant with the Association for the Advancement of Medical Instrumentation (AAMI) industry standard, but failed to disclose testing failures that in fact rendered them noncompliant. Based on these allegations, the district court allowed Plaintiffs to pursue class claims for fraudulent concealment and violation of California’s Unfair Competition Law. At trial, the jury found defendants violated these laws and awarded the class $450 million in compensatory and punitive damages. The district court subsequently reduced this award, entering judgment in the amount of $24 million.

On appeal, defendant Halyard argued that the district court erred in finding the class representative had standing to bring claims against Halyard. Halyard was spun off from Kimberly-Clark shortly after the lawsuit was initiated, so it did not exist at the time of plaintiffs’ alleged injuries. The district court found standing based on a juridical link between defendants, but the Ninth Circuit panel reversed. Even though Halyard also sold gowns following the spin-off, the class representative did not purchase any gowns from Halyard and none of its injuries were traceable to Halyard’s conduct. Without its own claim against Halyard, the panel held the class representative could not seek relief on behalf of other class members — even those with potentially valid claims against Halyard. The Ninth Circuit therefore set aside the judgment against Halyard and remanded with instructions to dismiss the claims against it.

Kimberly-Clark argued that the district court abused its discretion by refusing to decertify the class for lack of predominance. The panel agreed, finding that individual issues predominated regarding the materiality of the purported non-disclosure of AAMI test failures, and that the lack of predominance was fatal to certification as to both the fraudulent concealment and UCL claims. The evidence the district court relied on to find materiality only applied to transactions involving gowns labeled with an AAMI rating. However, for a majority of the class members, the gowns they purchased did not display an AAMI rating on the packaging. Finding no evidence a reasonable person would consider omissions relating to AAMI test failures material where the gown had not been labeled with an AAMI rating, the Ninth Circuit vacated the judgment against Kimberly-Clark and remanded for further proceedings.

The dissent in part opined that the lower court was correct not to decertify the fraudulent concealment class for lack of predominance. The dissenting judge noted that based on his reading of California law, a plaintiff need not show that individual class members were exposed to specific misrepresentations to succeed on such a claim.

***

Want to talk advertising? We welcome your questions, ideas, and thoughts on our posts. Email or call us at lweinstein@proskauer.com /212-969-3240 or akaplan@proskauer.com /212-969-3671.  We are editors of Proskauer on Advertising Law and partners in Proskauer’s False Advertising & Trademark practice.

 

Photo of Jennifer Yang Jennifer Yang

Jennifer Yang is a senior counsel in the Litigation Department. She is a skilled commercial litigator specializing in false advertising and other intellectual property disputes, including Lanham Act and consumer class action false advertising litigation, advertising challenges before the National Advertising Division (NAD)…

Jennifer Yang is a senior counsel in the Litigation Department. She is a skilled commercial litigator specializing in false advertising and other intellectual property disputes, including Lanham Act and consumer class action false advertising litigation, advertising challenges before the National Advertising Division (NAD) and National Advertising Review Board (NARB) as well as trademark, trade secret and copyright litigation. Jen represents clients in a variety of industries, including medical device companies, consumer products companies, cosmetics companies, food and beverage companies, fashion retailers, sports, entertainment and art foundations.

Jen regularly defends clients in threatened and filed consumer class actions. She has successfully helped clients defend cases around the country involving core product performance claims, ingredient claims, slack fill allegations, environmental and other ESG-related claims, pricing disputes, health claims, and allegations of undisclosed PFAS and other contaminants. Jen has extensive experience litigating matters involving foods, drugs, medical devices, dietary supplements and cosmetics, and is proficient on the impact of the regulatory frameworks governing these products on consumer class action defense.

Jen also frequently represents both plaintiffs/challengers and defendants/advertisers in competitor Lanham Act cases and challenges before NAD and NARB. She brings her deep experience in litigation strategy and subject matter expertise to each case to achieve the best possible outcome for her clients.

A core part of Jen’s practice includes counseling clients on advertising and claim substantiation. She leverages her expertise in NAD, regulatory guidance (including the FTC Endorsement Guides, Green Guides and Negative Option Rule), state consumer protection statutes and consumer class action trends to work closely with clients and their marketers to help develop compelling marketing campaigns and messaging while minimizing legal risk. Jen also partners with clients’ R&D teams to help develop robust claim substantiation in accordance with best legal practices, including clinical studies, in vitro testing, sensory studies, home use tests, and consumer and expert surveys.

Jen is a regular speaker at ANA’s Masters of Advertising Law Conference, and is an author and editor of Proskauer’s advertising law blog, Proskauer on Advertising.

Read more about Jennifer YangEmail
Show more Show less
  • Posted in:
    Antitrust, Competition and Trade
  • Blog:
    Proskauer on Advertising Law
  • Organization:
    Proskauer Rose LLP
  • Article: View Original Source

Call us at 1-800-913-0988 or email sales@lexblog.com.

Facebook LinkedIn Twitter RSS
  • About LexBlog
  • The Field We Built
  • Our Beliefs
  • Our Team
  • Contact LexBlog
  • Disclaimer
  • Editorial Policy
  • Terms of Service
  • Get Started
  • Publishing Solutions
  • Compass
  • Submit a Request
  • Support Center
  • System Status
Copyright © 2026, LexBlog, Inc. All Rights Reserved.
Law blog design & platform by LexBlog LexBlog Logo