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Evolving Trends in Cause-Related Marketing: Keeping Your Company in Compliance

By Melissa Landau Steinman & Cristina I. Vessels on June 14, 2022
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Link to Webinar | June 23, 2022 | 2:00 – 3:00 p.m. ET | REGISTER Webinar | June 23, 2022 | 2:00 – 3:00 p.m. ET | REGISTER

Effectively marketing your company’s charitable giving efforts requires not only the application of creative advertising principles, but an underlying familiarity with applicable responsibilities under federal, state, and even local laws. From sweepstakes and contests, to commercial coventurers’ charitable sales promotions, customer donation programs, and more, various legal requirements will affect how your company structures its next giving campaign, what you say to the public about it, and where you trigger regulatory obligations as a result.

In this program, Melissa Steinman and Cristina Vessels, whose practices focus on the related areas of prize promotions, corporate giving, and charitable marketing campaigns, will explain this constantly evolving area of law so that when your company considers its strategic relationships with nonprofits, you will be well equipped to navigate this highly regulated space quickly, efficiently, and effectively.

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Photo of Melissa Landau Steinman Melissa Landau Steinman

Melissa Steinman focuses on advertising and marketing, promotions, consumer protection, antitrust, trade regulation, and consumer product safety. In addition to counseling and compliance, she also actively represents clients in government investigations and defends clients against class actions. Melissa represents a broad array of…

Melissa Steinman focuses on advertising and marketing, promotions, consumer protection, antitrust, trade regulation, and consumer product safety. In addition to counseling and compliance, she also actively represents clients in government investigations and defends clients against class actions. Melissa represents a broad array of clients, including consumer products and hospitality brands, media and tech companies, retailers, gaming and software companies, start-ups, celebrities, producers, charities, and trade associations. She is particularly well known for her deep knowledge of promotions law, including sweepstakes, contests, gift cards, loyalty programs, and charitable promotions, and she speaks and writes frequently on the topic in the United States and internationally.

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  • Posted in:
    Business and Commercial
  • Blog:
    All About Advertising Law
  • Organization:
    Venable LLP
  • Article: View Original Source

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