It should be obvious enough, right? If you want to stand out, if you want people to notice you, pay attention to you, hire you, then you should set yourself apart in some way instead of looking like everyone else. Well, some lawyers don’t seem to get it. They’d rather just be “the lawyer,” another well-educated individual in a suit, than who they really are. Joining LXBN TV today as part of our pre-event coverage of Avvo’s Lawyernomics conference to explain why lawyers must show some personality to stand out—particularly online—is Karen Koehler, plaintiff’s personal injury lawyer with Stritmatter Kessler Whelan Coluccio, Past President of the Washington State Association for Justice and author on LXBN blog The Velvet Hammer.
Lawyernomics 2013 is April 26th and 27th. There’s still time to register, and you can save $100 off the $499 registration price by entering promo code LEXBLOG.