Deepfakes and the Future of Digital Trust – with Tom Gadsden
EPISODE 1
Shufti Adaptive Edge: Deepfakes and the Future of Digital Trust – with Tom
Gadsden
25 JUN, 2025 • 29 MINUTES LISTEN
In this episode of Adaptive Edge, we sat down with Tom
Gadsden,
Vice President of Product
Management at Shufti, to explore the fast-evolving threat of deepfakes in identity verification. As deepfake
technology becomes more sophisticated and more accessible, Tom breaks down how businesses can stay ahead
with
adaptive defenses and agile product innovation.
- What makes deepfakes so difficult to detect during real-time identity checks?
- How is fraud-as-a-service changing the scale and speed of attacks?
- What should businesses look for when evaluating deepfake detection tools?
A key takeaway: Defending against deepfake-enabled fraud demands a
multi-layered strategy,
one that combines advanced AI, system-level resilience, and the ability to rapidly iterate as new threats
emerge.
Tom joins Shufti’s Adaptive Edge podcast to share practical insights on building future-proof
identity
systems
that can keep pace with synthetic media and its real-world consequences.
Want to dive deeper? Download the full report, “Outsmarting
the Deepfake Threat to Identity Trust” for expert
insights and strategic guidance.
About Tom Gadsden
Tom Gadsden is the Vice President of Product Management at Shufti, where
he leads the
design of identity verification and fraud prevention technologies. He brings over a decade of experience in
product leadership roles across fintech and cybersecurity, having previously worked with global platforms
focused on digital identity and compliance. Tom is based in London, where he enjoys blending strategic
product thinking with hands-on innovation.
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