In 2013, I wrote a post on Slaw.ca on Infographics for Lawyers. In that post, I said,
Infographics are visually appealing, highly shareable and, when done right, can convey a lot of information quickly and easily, or make a mountain of data easy to understand. By combining text and visuals into one, infographics make the most of both to reinforce a message.
I also noted in that post that lawyers can use infographics in a number of ways, including:
- to help train employees
- to enhance firm newsletters
- as a recruitment tool,
- as an alternate or additional lawyer biography
- to provide statistical firm information on the law firm website
- showcase the results the firm has attained for clients
Infographics can be used for other purposes, too, including to help explain complicated processes or court procedures to clients, or to illustrate information for a jury during a trial. You can probably think of even more ways to use infographics in your practice.
If you want to try your hand at creating some infographics for your law firm, there are some excellent (and inexpensive) tools that you can use to make them quickly and easily. Here are a few to try:
Venngage Chart Maker This is a free platform that offers several different templates that you can use to create charts and infographics easily. You choose your template, import your data and add icons or illustrations from their library, and brand it with your logo and colors using their Brand Kit tool. Venngage also has paid subscription plans that provide more options, such as additional designs, more uploads, and other premium services.
Canva is another popular tool for creating infographics. Like Venngage, Canva has templates for you to work from, with images, icons, and illustrations to add visual interest. You can also purchase premium images for a few dollars each, and you can brand your designs. Canva also has Pro and Enterprise plans that offer the ability to brand your images includes premium photos, videos, and illustrations, create your own templates, and more.
You can see an example of an infographic I made using Canva below (click on the image for the full-sized version):
If you don’t want to learn how to use a new tool and you’re already familiar with PowerPoint, you can try creating an infographic in PowerPoint. Here are two resources for doing so:
How to Make Infographics with PowerPoint: A Beginner’s Guide, from Graphic Mama
How to Make Infographics with PowerPoint, from Copypress