On 9 June 2026, the Australia Securities and Investments Commission (ASIC) updated Regulatory Guide 234 Advertising financial products and services (including credit) (RG 234) following a consultation.
RG 234 is for entities including promoters of financial products, financial services, credit products and credit services, and publishers of advertising for these products and services. It contains guidance to help relevant entities comply with their legal obligations not to make false or misleading representations or engage in misleading or deceptive conduct.
The updated version of RG 234:
- Contains new guidance reflecting enforcement and regulatory action, relevant to advertising conduct, since RG 234 was published in 2012.
- Consolidates guidance from ASIC Regulatory Guide 53: The use of past performance in promotional material (RG 53) so that all advertising guidance is in one place.
- Simplified and streamlines existing content.
As a result of the changes RG 53 has been withdrawn.